When building a business, a solid business plan, knockout website and an eye-catching logo are all essential to achieving long-term success – but perhaps even more important is how you promote. Effective promotion is what lies behind becoming a household name versus sliding into obsolescence. There are many promotional tools to incorporate into your branding strategy that can make a big impact on your business’ reach and reputation – one of these is the explainer video. Here are ten watertight reasons why you should use explainer videos to promote your business and its services or products.
1. Tell Your Story
An explainer video is the perfect medium through which to tell your story, what you do and what makes you different as a business, and it’s much more dynamic and memorable than a simple block of text that can turn site visitors away.
2. Increase Credibility
Explainer videos demonstrate to your customers that you are an established brand with a purpose. This increases your credibility and shows you are a serious contender in the market.
3. Improve Conversion Rate
With credibility comes more engagement, and with more engagement comes a higher conversion rate. Explainer videos have been shown to significantly improve the chances that your visitors will make a purchase, helping you to achieve business goals.
4. They Don’t Need to Be Long
The optimum length for an explainer video is between 45 and 90 seconds, so you don’t need to spend hours crafting and directing a 20-minute epic to get your message across. Sometimes less is more and that can be definitely the case with explainer videos.
5. Lots of Platform Options
There are multiple video hosting platforms to choose from, including YouTube, Vimeo, Wistia, Dailymotion, Jetpack and Vidyard. Therefore, you are never far from the tools you need to promote your business.
6. Great for SEO
Google loves video content and owning it will rank you higher in their list of search results. Optimise your site with a video, and you’ll enjoy an advantage with search engines and more traffic to your site.
7. It Does the Hard Work for You
A powerful explainer video acts as the optimum pitch for your business and can be watched by anyone at any time of day and anywhere in the world – without you having to lift a finger.
8. They’re Engaging
Compare a block of text to a video and ask yourself: which is more appealing? Explainer videos give your customers a much more engaging and enjoyable experience and also saves them time on reading. It can make all the difference!
9. Easy to Share
In just a couple of clicks, you can easily share, and get others to share your video with a wider audience. Once you’ve made your explainer video, you have a complete sales pitch at your disposal that can travel fast.
10. They are Responsive
It doesn’t matter which browser or device your customers are using because videos work seamlessly across multiple platforms. Unlike text, a video is just as effective when viewed on a smartphone or tablet as it is on a computer, which means there is more opportunity to reach more people with your message.